+−⟲ FunctionsofAttitude NeedFunction Knowledge Function Ego DefensiveFunction ValueExpressive Function - maximize reward, minimize punishment- formed attitude continues to satisfy the need- aka Utilitarian Function - helps organize & interpret diverse set of info- Understanding Function - enhance self esteem & defend- prejudiced attitude to uplift out self image- prevents from acknowledging basic truth about ourself - promote self esteem- exercise impression mgmt- helps communicate who we are & makes us feel good because we assert our identity