Orange Economy

What is orange economy

group of linked activities through which ideas are transformed into cultural goods & services with their value determined primarily by intellectual property

• coined by former Colombian President Ivan Duque Marque

What did Budget 2026-27 say about orange economy?

Will boost this

• AVGC content creator labs will be set up in secondary schools, collegese
  • support Indian Institute of Create Technologies, Mumbai
• Growth projection: AVGC sector to require 2M professionals by 2030
• New National Institute of Design in eastern india

Importance of Orange Economy for India

• Export potential
  • create export surged 20% in 2023-24, and earned over $11B
• Job creation
• leveraging cultural heritage
• Smart power
  • 25% of total viewership for indian OTT comes from overseas
• Youth & Women driven
• Cost competitivenes

Challenges to Orange economy

• breach of intellectual property is rampant (music, videos)
• market concentration, monopoly with platforms eg. Instagram
• Poor revenue sharing
  • eg. in publishing industry, 90% revenue absorbed by publishers, distributors, retailers
  • only 10% given to actual creators
• unauthorized appropriation of original work through AI
• high job insecurity & no social security protection for such self employed people
• systematic inequality - women remain underrepresented in leadership / decision making roles in orange economy

initiatives to promote orange economy

• Indian Institute of Creative Technologies, Mumbai
• Film Facilitation and Anti Piracy rules under Cinematography Amendment Act 2023
• India Cine Hub as single window digital platform to streamline shooting permissions
• National Broadcasting Policy
• World Audio Visual and Entertainment Summit (WAVES)