Lifestyle for Environment
- India led global mass movement to nudge individual & community action to protect & preserve environment
- launched by PM at 26th UNFCCC CoP26 at Glasgow in 2021
- P3 model: Pro Planet People
- 3 pronged strategy for changing people’s collective approach
- nudge individuals to practice simple yet effective env friendly actions - DEMAND
- enable industries/markets to respond swiftly to changing demand - SUPPLY
- influence govt & industrial policy to support sustainable consumption and production - POLICY